How does RPM affect AdSense Earning? Ways to improve RPM

You may have noticed that your AdSense Page RPM is going down causing very low earnings. This is happening in Pakistan for the past three months. I am also worried about so low RPM and the sudden drop in AdSense earnings in Pakistan.

Finally, I have figured out the reasons for the drop in Adsense earnings in Pakistan. I have shared the details with you below.

What is RPM, and how does it affect AdSense earnings?

AdSense is a popular monetization program used by many publishers to earn money from their websites, blogs, and YouTube channels. The revenue that publishers earn through AdSense is directly proportional to the RPM (Revenue per thousand impressions) of their ads. 

In simple terms, the higher the RPM, the more revenue a publisher can earn from AdSense. In this article, we will discuss how RPM affects AdSense earnings and the strategies that publishers can use to increase their RPM.

What is RPM in AdSense?

RPM stands for Revenue per thousand impressions, and it is a metric used to measure the revenue earned by a publisher for every thousand ad impressions. 

Page RPM vs Impression RPM

Page RPM is simpler than Impression RPM. In Adsense, we generally find Page RPM matrices under the Performance report. So we will mean Page RPM whenever we use this term.

Impression RMP

It indicates the revenue earned per 1000 ad impressions. It is calculated by dividing the total earnings generated by AdSense by the number of ad impressions and multiplying it by 1000. For example, if a publisher earns $1.00 for 1000 ad impressions, the RPM would be $1.00.

Page RPM

Page RPM refers to the revenue earned per 1000 pageviews. It is calculated by dividing the total earnings generated by AdSense by the number of pageviews and multiplying it by 1000. For example, if a publisher earns $1.00 for 1000 pageviews, the RPM would be $1.00.

How does Page RPM affect AdSense earnings?

RPM is a crucial metric for publishers as it directly impacts their AdSense earnings. The higher the RPM, the more revenue a publisher can earn from AdSense. 

It is because advertisers are willing to pay more for ad impressions that have a higher likelihood of generating conversions or clicks. Therefore, publishers who can provide a better user experience and higher engagement for their visitors are more likely to earn higher RPMs.

RPM is a measurement of your Earnings

RPM tells us how much we have earned from every 1000 pageviews on our website. Low RPM means low total earnings for the day OR month. If you are earning $10 for 20,000 pageviews on your website, your RPM will be $0.50. It clearly shows that you earn an average $0.50 for every 1000 pageviews.

Why RPM decreases?

RPM is just a calculation of various other factors like CTR and CPC. So, when there is less competition among the advertisers on a specific keyword OR niche, your RPM will drop. This is because the advertisers will be paying less for every click.

You can see this list of factors that can cause low RPM. We will now discuss how to improve it.

How to increase RPM for AdSense earnings?

Here are some strategies that publishers can use to increase their RPM and earn more money from AdSense:

1. Improve website loading speed:

Website loading speed is a critical factor that affects the user experience and engagement on a website. Slow loading speed can result in higher bounce rates, lower engagement, and reduced ad impressions.

Therefore, publishers must optimize their website's loading speed by using techniques like compressing images, minifying CSS and JavaScript, and leveraging browser caching.

2. Optimize ad placement:

Ad placement is an essential factor that affects the click-through rate (CTR) of ads. Publishers should experiment with different ad placements to find the one that generates the highest CTR. 

Some common ad placements that can generate higher CTRs include above-the-fold, below-the-fold, and in-content ads. However, publishers should ensure that the ads do not interfere with the user experience or the content.

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3. Use responsive ad units:

Responsive ad units are designed to adapt to different screen sizes and devices, ensuring that the ads are displayed correctly and provide a better user experience. 

Publishers should use responsive ad units to ensure that the ads are displayed correctly on all devices, including desktops, tablets, and mobiles.

4. Target high-paying niches:

Some niches or industries are known to have higher advertising budgets and are willing to pay more for ad impressions. Publishers should research and target high-paying niches to earn higher RPMs.

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However, it is essential to ensure that the content is relevant to the niche and the audience to maintain engagement and relevance.

5. Improve ad quality and relevance:

Ad quality and relevance are crucial factors that affect the user experience and engagement on a website. Publishers should ensure that the ads displayed on their websites are of high quality, relevant to the content, and targeted to the audience. 

AdSense provides tools like the Ad Review Center and category blocking to help publishers filter out low-quality or irrelevant ads.

6. Increase website traffic:

Increasing website traffic is a great way to increase ad impressions and, therefore, RPM. Publishers can increase website traffic by using techniques like search engine optimization (SEO), social media marketing, and email marketing. 

However, it is essential to ensure that the traffic is relevant to the content and the audience to maintain engagement and relevance.

Conclusion:

AdSense is a powerful monetization program that can help publishers earn money from their websites, blogs, and YouTube channels. The RPM is a crucial metric that affects your AdSense earnings. You can improve RPM with some doable tasks.

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